Vancouver, British Columbia – February 28, 2022 AMPD Ventures cofounder and CEO Anthony Brown said: “We are very pleased to have been chosen by Versatile as a partner to bring their technology, alongside our High Performance Edge computing to power the LED walls, to Canada and the rest of the world
AMPD Ventures Inc revealed that it has signed a definitive agreement with Zhejiang Versatile Media Company Ltd. to market and supply the Versatile Virtual Production System to the world.
Versatile, with its North American subsidiary Versatile Media Inc, based in Vancouver, British Columbia, has developed an advanced virtual production system that has been “built by filmmakers for filmmakers.”
The company said the Versatile Virtual Production System is “a robust,” end-to-end suite of technology solutions that offers many advantages over current virtual production workflows that will accelerate the shift towards real-time, in-camera visual effects and environments.
In virtual production, video game engine technology, such as Epic Games’ Unreal Engine, is used to display digital environments with many visual effects already in place, on large LED walls or in virtual reality environments. Creative teams can adjust elements such as the time of day and lighting, and place assets such as digital characters and scenery into a scene in real-time while they shoot actors performing in front of the screens. The process enables creative teams to ensure their vision is being realized in real-time without needing to wait months for post-production teams to add visual effects to green-screen-based shoots.
However, the company pointed out that the Versatile Virtual Production System offers a range of additional features and tech improvements that appeal directly to filmmakers, such as higher performing LED panels running at increased framerates and resolutions with a patented control system that facilitates intuitive depth of field adjustments and precise lighting controls, in-built camera tracking, and no camera frustum for full-resolution shoots.
“The impact of virtual production to the film and television industry has already been immense,” Steven Read, the studio head of Versatile Media Inc said in a statement. “The combination of a higher demand for content coming from the likes of Netflix, and the ability to shoot a much broader range of shots on a sound stage than ever before has created a massive global demand for LED virtual production stages. We are pleased to partner with the team at AMPD, who has been servicing the needs of the digital media and movie industries for decades, to promote and support our Versatile Virtual Production System to companies around the world.”
“The technology Versatile has developed represents a true leap forward in virtual production,” said AMPD Ventures cofounder and CEO Anthony Brown. “We are very pleased to have been chosen by Versatile as a partner to bring their technology, alongside our High Performance Edge computing to power the LED walls, to Canada and the rest of the world.